Amazon quietly checks even less expensive High club in India • TechCrunch

Amazon is quietly piloting a brand new tier for its High club in India, offering shoppers with get right of entry to to fashionable advantages comparable to unfastened two-day supply and ad-supported High Video in same old definition at a cheaper price.

The brand new tier, referred to as High Lite, is recently to be had to choose shoppers at a reduced annual value of $12 (999 Indian rupees). This can be a cost-effective choice to the common High club, which is priced at $18 (1499 Indian rupees) according to yr, or $2.20 (179 Indian rupees) per 30 days. [H/T OnlyTech]

Amazon’s High club has been to be had in India since 2016. It was once priced at $12 a yr for a while, even though the corporate higher its pricing to $18 in December 2021. Within the U.S., the High subscription is to be had at $139 according to yr or $14.99 per 30 days.

Amazon Prime Lite

Amazon has indexed High Lite club advantages on its site

Amazon has indexed the advantages of its High Lite club on its Indian site and incorporated the brand new tier in its phrases and stipulations web page.

The brand new providing comes simply weeks after Amazon introduced High Gaming in India. The gaming-focused provider is complementary to Amazon High and High Video subscribers.

The corporate didn’t reply to a request for remark Saturday.

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