Anna Raptis, founder and CEO at Mexico-based project capital company Amplifica Capital, was once at all times anyone who’s been “all for facilitating financial construction.”
Born in Australia, she adopted that lead, preserving positions with the United International locations and the Global Financial institution, spending twenty years operating within the power sector. That’s what in the long run introduced her to Mexico: a focal point on offering get right of entry to to scrub, protected and dependable power so as to lend a hand the rustic increase and reinforce other folks’s lives.
Her background in making an investment in construction and creating funding alternatives, in conjunction with a perception to switch the narrative across the loss of feminine tech marketers in Mexico, was once what driven her into project capital.
She began out making an investment as an angel and in a few finances to be informed extra, with a focal point on corporations having a look to unravel vital issues in Latin The usa.
“There are such a lot of demanding situations, this means that there are such a lot of alternatives,” Raptis informed TechCrunch. “Via making an investment in tech in Latin The usa, we will be able to actually make a distinction in other folks’s lives.”
Raptis began Amplifica in 2020, the title impressed via the thesis of “celebrating, magnifying and amplifying the good fortune of feminine founders within the area.”
Actually, her focal point is on what she referred to as “gender lens making an investment,” an idea pushed via the perception that you’ll be able to recover returns via making an investment in range. Amplifica invests principally in groups the place there are feminine founders or co-founders or items and products and services curious about girls. If a founder isn’t a lady, she does glance deeper on the management group and to look what insurance policies and practices they have got in position supporting girls.
“I used to be very impressed via a large number of girls within the U.S. construction identical finances as a result of I haven’t noticed anything else like this,” she added. “Those girls confirmed me what was once imaginable, and we all know that once girls see others have good fortune it motivates them to assume they may be able to have a take a look at.”
Raptis is a solo normal spouse operating with a team of workers of 5 and started elevating capital for her first fund, which just lately closed with $11 million in capital commitments, exceeding its $10 million goal. This fund has just about 100 traders, together with Mexico Ventures (a three way partnership between Fondo de Fondos and Solar Mountain Capital); Grupo Herdez; Maria Ariza, CEO of BIVA; Melanie Devlyn, CEO of Devlyn Holdings; Daniel Undurraga and Oskar Hjertonsson, founders of Cornershop; and Loreanne Garcia co-founder of Kavak.
She defined that there are a large number of new finances in Mexico, however believes Amplifica’s good fortune in elevating cash was once as a result of its focal point on feminine founders is exclusive.
Then again, that facet was once additionally what made it a problem, she remembers.
“Other folks have been skeptical as a result of that is one thing that folks had no longer noticed in Mexico prior to,” Raptis mentioned. There have been a large number of questions round that, like, ‘Is Mexico actually able for a fund like this?’ and what would it not imply to be making an investment in girls in tech.”
Amplifica has invested in 10 corporations to this point, together with inter-city mobility products and services startup Kolors, Verqor, curious about agricultural financing for inputs, and Mujer Financiera, an Argentine corporate offering equipment for monetary inclusion for ladies. As well as, Raptis desires to spend money on 10 to fifteen extra corporations within the subsequent two years.
“We’ve had a large number of reinforce from the VC ecosystem in Latin The usa, and we wish to be the fund that the most productive feminine marketers in tech, in Latin The usa, achieve out to first,” she added.